Reopening Your Business in a Post-COVID-19 Market
With many businesses beginning to reopen after being shut down for the last month or more, you’re probably planning your own re-entry strategy. I’ve compiled a list of the most important steps to re-opening your business after the coronavirus shutdown.
It can be easy to put off, but we urge you to begin planning now if you haven’t already. Put together an action plan for reopening. Consider creating a checklist to help you remember and update it regularly as you think of new steps. If you still find yourself with free time, you can always use it to improve other areas of your business.
Build a strategy to help mitigate the spread of COVID-19. This typically includes making sure common points of contact are regularly cleaned with a disinfectant. Common points of contact include:
- Credit Card Readers
- Writing Utensils
- Door handles
In addition, create a stock list of important cleaning supplies. The most common are:
- Nitrile Gloves
- N95 or higher rated face masks
- Bottled Surface Disinfectants
- Disinfecting Wipes
- Hand Sanitizer
- Antibacterial Soap
Consider adding hand sanitizer stations and offering face masks for use while on-premises.
You’ll want to start by cleaning everything from top to bottom. This creates a good starting point before you implement your new safety plan.
Update Google MyBusiness
Many of our clients have requested that their Google MyBusiness accounts be updated to reflect that they are closed due to new social distancing rules and shutdowns. This will need to be re-updated for your reopening.
Also consider updating any other information that may have changed while you’re in there.
You’ve may have scaled back your marketing spend to ease the burden of having to shutter your doors, but make sure to create some lead time by re-investing in marketing prior to your re-open date. This will help generate additional interest, as many will be looking for businesses that are open and safe to visit.
It has never been more important to communicate with your clients. Just because your business is closed, doesn’t mean that you can’t communicate with customers remotely. Inform them of new hours and operating procedures as well as opening dates and measures you’re taking to ensure their safety.
In addition, frequent updates will help generate interest when you are ready to reopen doors.
Consider adding photos of your efforts on your website and social media accounts to further solidify this in your clients mind.
Prepare for Questions
Despite your best efforts, you’ll likely receive many questions. It’s more important now than ever to respond quickly, and thoroughly. Your clients will appreciate it.
The market has changed, and will continue to change as things unfold. This has already led to new consumer expectations, and you will need to respond accordingly. Fortunately, as a business owner, you are already prepared for shifting expectations, and this situation is no different. Coronavirus (COVID-19) is here to stay, and the best thing you can do is work hard to stay ahead of it.